Pharmaceutical & Medical Technology

Helping Insurance Companies Solve the CX Challenges that Matter Most

The most damaging problem for Pharmaceutical and Medical Technology companies is sales representatives over-contacting customers without having anything new and significant to discuss

And did you know that over 88% of customers experienced at least one problem during interactions with a pharma or medical technology company?

As commercializing product becomes more complex, clear understanding of all customer types is more critical than ever. We partner with the largest Pharmaceutical and Medical Technology companies in the world to solve their go-to-market challenges, fuel innovation and reduce the operational complexities.

Our Areas of Expertise

Physicians
Nurses and Office Managers
Medical Laboratories
Field Sales Organizations
Payers
IDNs/Institutions
Patients

How We Help

The Verde Group helps you answer one of your most critical questions to achieving and maintaining business success:

“Where should I invest in the customer experience to increase sales and grow market share?”

In fact, we answer it by providing you with a financially-focused way to understand and improve your CX delivery impact across a myriad of business priority areas, such as sales processes, product delivery, customer support and overall communication.

Brand Performance

How is my brand performing?

How much revenue is my business losing due to negative customer experiences?

Industry opportunities

How do I rank versus the competition?

Where do market opportunities exist?

Omni-Channel CX Challenges

What problems do my customers experience?

What impact do these negative experiences have on revenue and profits?

Which can I fix to increase business performance?

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Our Functional Focus

The Verde Group’s expertise ranges across all channels and areas of your business:

Sales and Product Communications
Product Installation, Service and Delivery
Education, Training, and Data Sharing
Contract Renewals
Product Ordering, Billing, and Inventory Management

Increasing Revenue

At The Verde Group, we collaborate with you to reduce customer dissatisfaction and create enduring CX change that drives increased revenue for your organization.

We focus on friction. The reality is that customers no longer evaluate your performance solely against category competition, but against all purchase and service interactions. Pharma and Medical Technology companies that fail to capture and understand the entire customer journey disappoint customers and miss opportunities to innovate.

Our proven methodology allows you to identify, prioritize and address customer experience problems that have a negative financial impact on your business. In other words, we help you isolate the “critical few” problem experiences from the “trivial many”, so you can invest in experiences that represent the greatest revenue and market share upside.

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Identify the “most damaging problems”
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Pinpoint loyalty drivers that stimulate growth
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Focus on solving the problems that matter most for maximum ROI

Our phased Approach, common to our suite of Solutions delivers breakthrough insights in to drivers of customer loyalty, spend and value.

Discover Our Solutions Learn About Our Approach

Ready to unleash the power of your customer experience?